Peep Kitchen Case Study
Beginning as a simple takeaway restaurant with a mother’s family recipes and supported by two sons, Peep Kitchen attracted a real estate investor and grew into an institution in Panjim.
Tourism
Panjim
Hospitality
About the Brand
From humble beginnings, Peep Kitchen moved into a larger and more modern indoor air-conditioned space, upgraded their branding and grew over a decade to become a force to contend with in a competitive market.
The Opportunity
When Peep Kitchen decided to grow with a new investor and branding, they hired Blurb to increase brand awareness. They needed help to keep their communications, brand building consistent and keep the footfall flowing into the large restaurant.
Our Approach
We helped develop a part of the interior design as well as the visual language, menu design and videos to project a modern Goan personality. We also had to project the brand as more premium to justify a higher price tag than their competitors.
We experimented with telling the same story in a multitude of ways, communicating the spirit of local culture through its food, family recipes, food festivals, through great design, capturing guests frequently and featuring service staff.
Outcome
Most importantly, we built unshakable trust with the client so that they have remained with us longer than any other client, going on 8 years.
Follower Growth:
We increased the number of followers on Instagram by 8000 over 8 years.
Engagement Rate:
The engagement rate is at 1.63 % with an average of 8 comments per post and 109 likes.