Typo Digital Marketing Strategy Case Study
Andhra Pradesh
Typo is an innovative hard seltzer brand from Andhra Pradesh which is manufactured in Goa. Blurb was hired to build the social media presence of the brand that aspired to grow across India.
Tourism
Hospitality
About the Brand
Young and colourful, the brand was positioned towards younger consumers and we created entertaining content that targeted a social media savvy audience who aspired to be more cosmopolitan.
The Opportunity
Hard seltzers are a new addition to the alco-bev industry and people are still becoming familiar with it so some awareness is required. We were asked to increase the follower base on social media to meet investors expectations.
Our Approach
We employed models for our monthly photo shoots and used humour for relatable conversations about work and relationships. We boosted content regularly across India and created a corporate video to impress retail store owners.
Outcome
Follower Growth:
We increased the number of followers on Instagram by 3000 over 2 years.
Engagement Rate:
The engagement rate remained at a high of 7% even 1.5 years after we stopped posting.
More importantly, we consistently created original content that drew positive feedback from across the country.