Artjuna Restaurant Case Study:
Blurb's Digital PR Success Story
Artjuna began in 2005 with only two tables but grew to become popular with European tourists who frequented the Anjuna part of Goa where this cafe was a popular meeting place. Mojigao, a destination eco-village with cottage accommodation, spa and yogashala opened next, followed by many other locations.
Tourism
Hospitality
About the Brand
Begun by an Israeli man and his German wife, Artjuna’s flagship location was a typical Goan bungalow with a garden space where tables were laid out. Bread and desserts are made in-house along with good coffee, original recipes and casual decor making guests feel comfortable and relaxed.
The Opportunity
Artjuna approached Blurb in 2018 when they were struggling to attract an Indian traveler customer base in the off season / monsoon. They were popular with European tourists in the peak winter season but needed more customers throughout the year to sustain their team / overheads. .
Our Approach
We began marketing on social media for the first time, reached out to bloggers and influencers who reviewed the restaurant, assisted with event marketing, graphic design and video production.
Outcome
We also helped them launch a second branch with a boutique hotel in Assagao called Mojigao. Two years later, they began featuring on Goa’s ‘must-visit restaurants’ lists and are still one of the most popular restaurants in Goa today, always crowded with hardly a seat vacant.
The consistent professional marketing approach has helped them expand to multiple locations in Goa as well as soon extending to other parts of India.
More importantly, the brand’s digital presence came alive with authentic, varied stories that makes the brand distinctive from its competition.